VERSION 1.2 UPDATED ON 03 OCTOBER 2018
Our Network Partner who shares data with us for our brand GreatBritishOffers is a online magazine subscription provider.
Data OD Ltd (trading as DataOnDemand or DataOnDemand.co.uk) are a UK consumer data aggregator. This means that we gather information about people from different data sources called Network Partners, Data Contributors, Data Partners and Data Disclosers .
The data that is shared with us includes Online Loan Applications, Online Competition Online Entries, Online and Offline Magazine Subscriptions and Public Databases such as the Edited Electoral Roll, the Land Registry and the Energy Performance Certificate register.
We combine this information to create a Single Customer view so we can provide your information to other companies who want to contact you about their products and services. These other companies are called Third Parties and we share your information with them.
Our Data Collection Practices
Data OD Ltd is a leader in the marketing services industry, so we adopt and implement best practices and diligently seek to follow all laws governing the acquisition, compilation and distribution of consumer data. These practices include careful screening of data sources, ongoing internal audits, and appropriate consumer notice and choice.
We are signatories of the Your Data Matters register https://ico.org.uk/your-data-matters/
Why do we process your information?
We process your information to share with Third Parties for Marketing and Tracing activities.
These companies my bring to your attention information about Products and Services that may be of interest to you and include such things that may help you save money, borrow money, reduce debt, increase earnings, improve your credit rating, improve your health and fitness, create more value for money, get better results and create benefits for you and your family.
These companies may contact you where they have a lawful reason, which may include these organisation's own legitimate interest. Use includes tracing of individuals, verification and/or validation of the identity of individuals for the purposes of, but not limited to, anti-money laundering regulations, national security, crime prevention and detection, anti-fraud processes, asset recovery and asset reunification.
Why do we share your information with Third Parties?
We only share your information for Marketing if you have given explicit consent. This means that you have made a positive action to opt-in and agree to Third Party Parties contacting you directly or passing on your information to a Sub Processor to contact you. A Sub Processor may be a Call Centre who are employed by a Telecoms or Utility company to inform you about Products and Services that may be of benefit to you, for example.
We share your information for Tracing purposes where there is a lawful reason.
When you have registered, applied or made an entry on a Data Contributor’s website or app you will have been given the option to agree to third party marketing by the channel/s that you specified. Typically, you will have four options to choose from which are Telephone, SMS (Text Message), Email or Post.
You can select one or all options depending on your preferences. Your ability to process a loan application, enter a competition draw or subscribe to a magazine is not affected if you choose to decline and opt-out of sharing your information with Third Party Controllers.
How do we process your information?
Your information is processed to:
Supply to your data to Third Party Controllers
Ensure accuracy by combining data and insights from multiple Data Contributors
Restrict marketing communications for consumers registered with MPS or TPS
Update the data using Equifax’s disConnect product to identify people who have moved home or are deceased
Remove your data from our database and Third Party databases
Respond to your requests for information
Update and correct the accuracy of the data
Combine data from multiple Data Contributors and publicly available databases to make assumptions using combined data to create marketing profiles.
Provide you with marketing information about products and services that are listed in the Privacy notice on Data Contributor’s websites.
Create marketing profiles using information provided in your application i.e. Loan Purpose, Marital Status or Employment Industry, for example.
To maintain a suppression file of data that has withdrawn consent for Third Parties
Enrich your information by appending information available from Government ‘Open’ data e.g. Land Registry (http://www.gov.uk/government/organisations/land-registry/about) or the EPC Register (http://www.epcregister.com/) to create a marketing profile
Create marketing categories derived from information you have provided including Demographics - age, gender, marital status, number of children, occupation Behavioural and lifestyle - hobbies, sporting activities, travel preferences, high-tech equipment users and purchasing behaviour, Property Information - property type, property value and tenure and Life events - consumers who have recently moved home or had a baby, Transactional – expenditure, income, Automotive – Make and Model of Vehicle
Derive information pertaining to individual customers such as Gender, Marital status, Actual and estimated age range, Estimated income, Education level, Household status (head of household, spouse, elderly parent, young adult), Lifestyle interests (e.g. product ownership, interests and hobbies, travel, charities supported etc)
Derive information pertaining to Households such as Property type, whether a household rents or owns a home, The estimated value of a home, Length of residence, Number of adults, Telephone number, Presence of children, Estimated Household income
To create Custom Audiences on Facebook and Google Platforms.
Use includes tracing of individuals, verification and/or validation of the identity of individuals for the purposes of, but not limited to, anti-money laundering regulations, national security, crime prevention and detection, anti-fraud processes, asset recovery and asset reunification.
Third parties may contact you by email, SMS, telephone or post depending on the level of consent you have given.
How do you withdraw your consent for marketing?
Withdrawing consent is simple.
You can visit which is The Marketing Preference Service provided by Data OD Ltd. TMPS is an online preference dashboard that allows you to manage your marketing consent.
Alternatively, you can email MyInfo@DataOnDemand.co.uk with your request to withdraw your consent. Please include your First Name, Surname, [Mobile, Landline or Email] and Postcode so we can identify you and remove your information from the database.
We aim to respond to your request within 14 days of receipt.
It can take up to 28 days to remove your information from all Third Parties once the request has been processed.
If you continue to receive marketing messages after your request to withdraw your consent please contact us directly.
Alternatively, you can call us on 01134 266550. Our office opening hours are Monday to Friday between 8:30am and 5:30pm.
More useful information to manage your marketing preferences below:
Postal Marketing – You can opt out of postal marketing by registering with the Mail Preference Service (MPS) at This is an industry wide service that is administered by the Direct Marketing Association and recognised by the Information Commissioner.
Telephone Marketing – You can opt out of all telemarketing activity by registering their details with the Telephone Preference Service (TPS) at The TPS is similar to the MPS but is administered by the Information Commissioner.
Email Marketing - Unlike Postal or Telephone channels, there is no industry-wide service to opt out of email marketing. Therefore consumers should always review privacy policies and marketing opt-in check boxes when registering for services or purchasing products online. Where unwanted email marketing is received, consumers should unsubscribe or use spam filters to prevent future communications.
Online Advertising - Marketing data is widely used to inform the advertising that is displayed when browsing online. Whilst digital marketers generally do not know the identity of the individual viewing a page, they are able to understand their likely characteristics based on their browsing behaviour or location in order to display a more relevant advert. If you would prefer not to receive targeted advertising in this way, there are a number of options available:
Cookies - are small files used by websites to recognise returning visitors and tailor content or advertising more effectively. Declining cookies when visiting websites will prevent those sites from displaying targeted advertising, whilst all modern browsers have a setting to clear cookies, which will delete all cookie data stored from previous website visits.
Mobile devices - cookies used for advertising do not generally work on mobile devices, however, advertisers can still recognise returning visitors both when browsing online and when using apps through the use of an ‘Advertising ID’. The Advertising ID is created by the mobile device, but can be reset at any time, thereby deleting all data held against it. Instructions on resetting Advertising ID’s will vary by device but can be found here for Apple devices, or here for Android devices.
What information do we aggregate?
When you register your information with our Data Contributors you may provide any of the data fields listed below. We aggregate this information and process it by combining data to create a Single Customer View.
In addition to the Data Fields that you may input during an application, entry or submission we may also combine data from the publicly available databases listed below at an Individual level, relating to you, or a household level, relating to your household.
Publicly Available Databases
The Land Registry
The EPC Register
The information you give us may be combined with other information about you that is obtained from other sources. The combination is usually undertaken with a view to enhancing an existing database with more information. For example:
If you are already a customer of a third party, that third party might wish to add an e-mail address you give us to the customer records that it holds about you and use that email address to maintain their relationship with you and/or to offer you goods and services that are similar to those you have previously purchased.
The information you give us may be compared with data available elsewhere to verify your identity or validate the information you have provided (for example in the context of anti-fraud measures).
Anonymised information about you may be combined with information about your devices (or cookies deployed on your devices) to improve the relevance of advertising material on websites you visit.
We may also use data acquired from Facebook that has been collected from websites and applications that allow you to connect with them using your Facebook profile. You can manage you privacy settings on Facebook here http://www.facebook.com/about/privacy
Who do we share your information with?
We may share your information with any of the Third Parties or Sub Processors listed in the Marketing Partners list here. Your data may also be shared with future companies promoting the Products and Services listed here. We may share your data with a company where there is a legitimate interest or lawful basis for the processing.
Our Security Measures
We are aware of the importance of safeguarding the information under our control and endeavour to take all reasonable steps to protect it. All data collected through from our data contributors is stored on secure servers, and we have stringent security and confidentiality procedures covering the storage and disclosure of such information in accordance with the Data Protection Act 2018.
However, providing information and transacting over the internet has inherent security risks, and we cannot be held responsible for any breach of security which is outside our reasonable control or not due to our negligence or wilful default.
How to contact us
The GDPR provides the following rights for individuals: